Giants Anchor Steam
by Mitch Shindelbower
Title
Giants Anchor Steam
Artist
Mitch Shindelbower
Medium
Photograph
Description
Giants Anchor Steam... Neon sign..Anchor began during the California Gold Rush when Gottlieb Brekle arrived from Germany and began brewing in San Francisco. In 1896, Ernst F. Baruth and his son-in-law, Otto Schinkel, Jr., bought the old brewery on Pacific Avenue and named it Anchor. The brewery burned down in the fires that followed the 1906 earthquake, but was rebuilt at a different location in 1907.[2] There is no record of what Anchor did during Prohibition, but it resumed serving Steam Beer after Repeal, possibly as the only steam brewing company still in operation.[3] However the brewery burned down yet again within the year, and it relocated once more, this time to a building a few blocks away.
The brewery continued operations into the late 1950s, but suffered heavily from the country's increasingly strong preference for the light lagers produced by the megabreweries.[4] Whereas there had been more than 4,000 breweries at the turn of the twentieth century, only 70 remained by the 1960s.[5]
Anchor shut its doors briefly in 1959, but was bought and reopened the following year.[6] By 1965, however, it was doing so poorly that it nearly closed again. Anchor's situation continued to deteriorate largely because the current owners lacked the expertise, equipment, and attention to cleanliness that are required to produce consistent batches of beer for commercial consumption. The brewery gained a deserved reputation for producing sour, bad beer.[7]
In 1965, Frederick Louis "Fritz" Maytag III bought the brewery, saving it from closure.[8] He purchased 51 percent of the brewery for several thousand dollars, and later purchased the brewery outright. It moved to its current location near Potrero Hill in 1979.[9][10]
Turning the failing brewery around required more than the money in Maytag's fortune. He also had to change the character of the beer that was produced there. Between purchasing Anchor and producing the first batches of bottled Anchor Steam in 1971, Maytag had to learn the brewing process from scratch, invest in improvements to the equipment, and focus heavily on cleanliness in the brewing process.[7] The new beer was a definitive representative of California common beer, a derivative of historic steam beer.[11]
Stirring hops into the wort in the brewhouse.
Before offering in bottles, sales were only as draft beer to thirty local establishments that had long carried the brand. Total production was only 800 barrels in 1969, 1,200 in 1970, and 2,100 in 1971.[12] The bottles were initially sold in four-packs, to keep the price close to mainstream six-packs.[13]
During the 1980s Anchor Steam Beer began to achieve national notice and demand increased from only a few thousand cases per year that had been produced in the old location. It was the first of the modern microbreweries, being among the first American breweries to produce a porter, barley wine, or India pale ale with regularity. Its success inspired many others to enter the brewing business,[5] notably New Albion.[14]
Open-top fermentation tanks are used
In 1989 the company produced a limited edition of beer (known in Sumerian as sikaru) which they named Ninkasi after the Sumerian goddess of beer. It was based on a scholarly reconstruction of an ancient Sumerian recipe known as the "hymn to Ninkasi".[15] The recipe started with a twice-baked bread known as bappir as well as malt, and was sweetened with honey and dates. It did not include hops or other bittering ingredients, so it was considerably sweeter than modern beers.[16] The recipe is described by Charlie Papazian.[17] Also in 1989, the brewing process for a batch of Steam was interrupted during the Loma Prieta earthquake. The resulting (altered) brew was released as normal Anchor Steam, but with an inverted label; this beer has come to be referred to as Earthquake Beer.[18]
In 1993, the company opened Anchor Distillery, a microdistillery in the same location as the brewery, and began making a single malt rye whiskey, named Old Potrero after the hill. In 1997, the microdistillery began producing gin, called Junípero—Spanish for juniper, and a reference to Fr. Junípero Serra, an important figure in San Francisco's and California's history. Recently they have also begun producing a Jenever style gin called Genevieve, using wheat, barley, rye, and the same herbal ingredients as their Junípero gin.
In 2010, Maytag sold the company to the former Skyy vodka executives Keith Greggor and Tony Foglio, from Novato, Calif., who plan to expand Anchor's business while keeping its commitment to artisan brewing.[5] In 2013, the brewery launched Anchor California Lager, a re-creation of an historic Boca Brewing lager from the 1870s.[19] The brewery also announced a major expansion plan at Pier 48 in the Mission Rock neighborhood near AT&T Park,[20] which would expand Anchor's maximum annual production capacity from 180,000 barrels to 680,000 barrels.[20]
In 2014, Anchor officially announced Anchor IPA,[21] the first India Pale Ale in the brewery's history.[1] Anchor ended production of its winter seasonal Bock in 2014[22] and replaced it a year later with Anchor Winter Wheat.[23]
Uploaded
February 20th, 2016
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Comments (6)
Gull G
Art provides an opportunity for kaleidoscopic thinking. Each time we shift the lens of our perceptions, we gain new perspectives — and new opportunities for innovation.💖❣️💖 CONGRATULATIONS ON YOUR RECENT SALE OF A WONDERFUL WORK!